Before you have to

Get our working paper exploring how businesses can recognise the transitions they need to make before circumstances force them.

A 2024 Bain study found only 12% of business transformations achieve their original ambition. That figure measures the transformations that were attempted. The larger story is the ones that should have happened and didn't.

Our ‘Before you have to’ working paper is about both. The transitions that get attempted and frequently fail, and the transitions that never happen, despite being needed.

Inside:

• A short diagnostic to locate your business. Forced transition, chosen transition, or neither

• A method for handling forced transitions well in the first ninety days

• A method for building the internal case for chosen transitions

• A working framework for surfacing strategic inertia in your own business

• Reflections drawing on the work of Donald Sull and Marshall Goldsmith