Planning your move into Europe?
Before you go to Europe, let Europe come to you
A practical market entry workshop for consumer brands considering their first step into Europe (or expansion into other European markets. Explore the customers, competitors and commercial differences that matter, then decide where to focus before committing more time and money.
Get closer to the market. Understand how local customers shop, what they value and which alternatives they already have.
Look beyond the obvious. Explore the cultural and commercial differences that can make a familiar product or proposition work differently in another country.
Put the opportunity to the test. Identify the assumptions worth challenging, the gaps in your knowledge and the questions that need answering.
Leave with a clearer direction. Decide which markets deserve further attention, where to focus and what to do next.
Which market should you focus on next?
Your brand has succeeded in your home market. Now you're looking at international growth. But where should you go next? The US might look like the natural choice. Europe could offer a different kind of opportunity. And if Europe is on the list, which country should you start with?
These aren't just questions about the size of a market or how many potential customers it contains. You need to understand how people shop, what they value, which brands they already trust and how your product fits into their lives. You'll also need to think about distribution, competition and what it will take to establish your brand in a new market.
The right place to start isn't always the biggest or most obvious market. It's the one where your brand has a credible opportunity, and where you can work out what it will take to succeed before committing significant time and money.
That's where a market entry workshop can help.
Bring the market into the room
We bring relevant insights, products, packaging, category examples, customer perspectives and research into a working session with your team. You can see how brands compete, how products are presented, understand relevant consumer cultures and where expectations may differ from home.
We also draw on research into why brands succeed or struggle in new markets. Three or four findings, each paired with a practical question, help your team examine its assumptions before making decisions.
Get help answering critical questions
Where to start: Which markets deserve attention first?
Who to reach: Will the same customers respond to your proposition?
What needs to change: How should the brand, price or product adapt?
How to enter: Which channels, partners and next steps make sense?
Built around your brand and your challenges
Before: A scoping call, your Before You Move profile and focused research into your brand and chosen markets.
During: Market immersion in the morning, followed by decisions and priorities in the afternoon.
After: A written summary report, ranked open questions, three to six month priorities and a follow-up debrief conversation.
Turn ambition into a clearer direction
You don't need to have chosen a market, and the workshop doesn't commit you to further consulting. It gives your team a clearer view of the opportunity and what needs to happen next. It’s a way to bring together ideas and aspirations and start turning them into directions and actions. We can come to you, wherever your business is based, or arrange to meet in London or another European city that works for your team.
Workshop fees from £3500, plus travel and venue costs.