Content Writing
I write for brands and individuals. I write websites, blog posts, newsletters, magazines, brochures, presentations, books and articles. I craft original, well researched content to engage with the right audience. I write responsive copy for landing pages, effective product copy for e-commerce and relationship building copy for CRM programmes. What do you need words to do for you?
Brand Voice
I craft a distinctive voice for your brand, developing its own unique tone, personality and authority. And bring it to life with usage examples and style guides.
Action focused copy
I write copy for pages throughout the sales funnel designed to move people from engage to conversion and from sales to relationship and repeat purchase. I bring together skills from branding, audience insight, persuasion marketing, experience design, data analysis, journey mapping and behavioural psychology to create copy journeys that work.
e-commerce
I bring my experience as an e-commerce entrepreneur and growth strategist to inform copywriting for product pages, sales funnels and relationship building for e-commerce ecosystems.
Pillar & support blogs
Blog posts to build your content ecosystem. Pillar posts to build traffic with support posts to funnel the traffic towards sales content. I produce engaging, well researched, search optimised posts for audiences seeking relevant, referenced, insightful content.
Thought Leadership
Strategic content to position you or your brand as a leader in your field, shaping ideas, influencing decision-makers and gaining share of mind.
Books and articles
I research and write authoritative longer copy pieces that support thought leadership, drive influence and build recognition.
